What is this ‘Website Responsiveness’ Everyone is Speaking About? 

If you are new to the world of web development and have been spending hours searching for tips on how to even begin the process of creating an online business presence, you have most certainly come across the term ‘responsive design’ by now. 

So let’s cut through the waffle, get back to basics and explain why it has always been important to implement responsive design throughout your website.

So What is this Responsive Design?

Essentially, it’s the way in which your website has been designed and put together to display on different screens & resolutions and also fits that very same website, nice and compact into the screen size that your customer is viewing from. 

When mobiles took over our online world, it was quickly realised that fixed width website screens were not going to cut it for users.The experience was clunky, slow and hard to navigate. There needed to be a change, and that change was mobile responsiveness.

Why is Responsive Design important from the get-go of your website creation?

We live in a multi-screen society and businesses that fail to optimise their website across all devices will see a higher bounce rate from frustrated user’s struggling to navigate your website. 

Designing with mobile in mind saves your business the heartache of creating different websites for isolated use across different screens. Reducing the cost of hosting and maintaining numerous websites and also minimising administration time of these platforms. Imagine having to post the same content multiple times across your variety of platforms. 

Web developers and designers of the world are preferring more and more to build web apps, building your platform from a core engine decreases the financial spend on building specific android and iOS apps for your customers, unless your business model calls for this. 

So how do you design with mobile in mind? 

Basically, it’s a decluttering process where prioritisation comes into play. 

This process takes your content and all your main functioning elements (buttons, imagery, videos) from the one URL and content source and scales down to match the screen size that your audience is viewing from. Pretty cool! 

There are four screen types that you should focus on;

• Desktop monitors

• Laptops

• Tablets

• Mobile phones

Did you know that the number of smartphone users internationally surpassed 3 billion in March 2021? 

Google Ranking 

Google awards businesses with responsive friendly websites through their ranking structure  within their search engine algorithms. Meaning the sites that have made the effort to become mobile friendly and deliver a better user experience to their customers were able to gain speed in the SEO battle and the websites that have not joined the responsive world will struggle to be discovered in the search. 

Google even offers a mobile responsive test, you simply enter your website URL and google will send you the results on how easily a visitor is able to use your page on a mobile device.

https://search.google.com/test/mobile-friendly

Gaido are here to help you with all matters in responsive design and can guide you through this process. Everything we build for our clients is based on the web app format with mobile responsive design in mind with every element that we develop.

With Gaido you can be sure you will have a mobile world ready website.